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Your sales floor isn’t just a space—it’s your most powerful sales tool. In Visual Merchandising & Store Design, nationally recognized retail consultant Georganne Bender reveals the proven strategies and science behind creating a store environment that attracts shoppers, keeps them engaged, and drives sales.
From storefront impressions to fixture placement, from the psychology of color to the power of signage, this e-book offers a practical, step-by-step guide for turning any store into a shopper-friendly, profit-building experience. Drawing on over 30 years of consulting expertise, Bender shows retailers how to identify the enablers, impression points, and inhibitors that shape the shopping journey—and how to use them to their advantage.
Packed with actionable insights, real-world examples, and no-fail exercises, this book is a must-have resource for independent retailers, specialty stores, and anyone who wants to transform their sales floor into a competitive edge.
How to design store layouts (Grid, Loop, and Free Flow) that guide customers naturally through your space.
Why “Lake Front Property” is the most valuable real estate in your store—and how to maximize it.
Techniques like the Decompression Zone, Speed Bumps, and Cross-Merchandising that encourage impulse buys.
The psychology of color and how it impacts shopping behavior.
Practical display strategies, from the Power of Three to the Pyramid Principle, that increase product visibility and sales.
The role of signage, sight lines, and perception in shaping customer impressions.
Retail is more competitive than ever. Shoppers expect experiences, not just transactions. Visual Merchandising & Store Design equips you with the tools and tactics to stand out, delight customers, and keep them coming back. Whether you’re refreshing your store, planning a full makeover, or simply looking for inspiration, this guide will show you how to transform your environment into a sales engine.
Your sales floor isn’t just a space—it’s your most powerful sales tool. In Visual Merchandising & Store Design, nationally recognized retail consultant Georganne Bender reveals the proven strategies and science behind creating a store environment that attracts shoppers, keeps them engaged, and drives sales.
From storefront impressions to fixture placement, from the psychology of color to the power of signage, this e-book offers a practical, step-by-step guide for turning any store into a shopper-friendly, profit-building experience. Drawing on over 30 years of consulting expertise, Bender shows retailers how to identify the enablers, impression points, and inhibitors that shape the shopping journey—and how to use them to their advantage.
Packed with actionable insights, real-world examples, and no-fail exercises, this book is a must-have resource for independent retailers, specialty stores, and anyone who wants to transform their sales floor into a competitive edge.
How to design store layouts (Grid, Loop, and Free Flow) that guide customers naturally through your space.
Why “Lake Front Property” is the most valuable real estate in your store—and how to maximize it.
Techniques like the Decompression Zone, Speed Bumps, and Cross-Merchandising that encourage impulse buys.
The psychology of color and how it impacts shopping behavior.
Practical display strategies, from the Power of Three to the Pyramid Principle, that increase product visibility and sales.
The role of signage, sight lines, and perception in shaping customer impressions.
Retail is more competitive than ever. Shoppers expect experiences, not just transactions. Visual Merchandising & Store Design equips you with the tools and tactics to stand out, delight customers, and keep them coming back. Whether you’re refreshing your store, planning a full makeover, or simply looking for inspiration, this guide will show you how to transform your environment into a sales engine.