Visual Merchandising 101: How to Increase Your Shelf Esteem

There is an art to setting displays that attract customers, but there is also a science behind it. When the art and science combine, your displays encourage shoppers to stay longer and buy more while they are there. Increasing your “self-esteem” is easy when you know how!

Join Georganne Bender to learn how to tell product stories, how to use props to set the stage to sell, how to merchandise the front, center, and back sections of your sales floor, how to utilize Strike Zone Merchandising, and work your Power Walls.

You’ll learn how to create a signing program that sells products, as well as where and how to utilize Cross-Merchandising, Vertical Merchandising, Visual Curve Merchandising, Color Blocking, Multi-level Merchandising, and how to incorporate the Pyramid Principle and the Power of 3. Additionally, you'll discover which fixturing to use and more. You’ll be blown away by the visuals and eager to put what you learned to work on your own sales floor!