Takeover My Makeover: How to Re-Invent Your Retail Space

Have you ever visited a store to purchase a single item, but walked out with a bag full of things you hadn’t intended to buy? Congratulations! You’re a savvy retailer and you still fell victim to the science of shopping. Join professional store planner Georganne Bender and learn how to utilize layout and visual merchandising techniques to increase your “shelf esteem”. You’ll learn:

How to determine which layout configuration works best for your sales floor; how to identify and properly utilize your store’s decompression zone and lake front property; how to set the stage with speed bump displays; why checkout counter placement is critical; how to sign your displays to increase sales and brand awareness; how to use cross-merchandising to sell multiple items, and more.

You’ll leave armed with strategies, tactics, tips and techniques you can immediately implement use to shake up your sales floor… and sales!