Beyond the Sales Floor: How Savvy Retailers Build Strong Community Connections

Community is incredibly important to today's consumers. Retailers get points for being good corporate citizens, points for protecting the environment, points for recycling, upcycling, sustainability, and for supporting local charities. This presentation takes a close look at what can be done locally to connect with community, engage current and potential customers, and encourage shoppers to look at your business as a local partner.

You’ll learn: How to be present in local activities, how to create partnership promotions with other successful, non-competing businesses, how to utilize cause marketing to help local charities and your store, how to promote events organically on social media, PR strategies to connect with the medias, how to use brand layering, newsjacking, an easy exercise to help brainstorm powerful ideas, and more!